How do you grade a network that would consider ultimate success to have a show crack the top 100 of the Nielsen Ratings?
Well, in my case, very carefully. You have to look at a relative set of guidelines when the CW's top-rated show is "America's Next Top Model," which tied for 127th in the final ratings.
The CW continues to aim at young viewers in the age-range that advertisers covet, and when you factor that in, the numbers improve - slightly. But the CW is giving up its Sunday nights next season, and some people think that might signal the death knell of the network.
WHAT WAS GOOD: Quality-wise, the CW found some pretty good scripts and did something with them. "Aliens In America" was the best sitcom no one watched. "Supernatural" may be TV's most underrated show. "Reaper" and "Gossip Girl" developed cult followings.
The CW's bread and butter continues to be those reality style shows like "Model" and the teen-oriented shows listed above, as well as "One Tree Hill" and "Smallville."
WHAT WAS BAD: "Aliens" didn't make it, and "Reaper" barely hung on. "Gossip Girl," which no doubt drew its inspiration from the original "Beverly Hills, 90210," had enough success to lead the network to foist a "90210" sequel upon us for next season.
The network's No. 2 rated program? "Friday Night Smackdown." Um, yeah.
OVERALL: Thank God this network can survive on cult followings, because the one-episode flop "Secret Talents of the Stars" ranked higher than any other CW show except "Model." But depending on how much patience the suits have, the CW does provide a place for the cult hits to thrive with little pressure on having to deliver big numbers. (We "Supernatural" fans are grateful).
GRADE: D+. Only the quality of a few shows managed to keep the CW from complete failure.
NEXT: CBS
WEDNESDAY'S BEST BETS: "Men In Trees" (ABC, 10 p.m.) winds down to its finale, pretty much owning the night as the only new dramatic show.
For the reality fans, "She's Got the Look" (TV Land, 10 p.m.), about women over 35 competing to be models, has drawn a bit of buzz. If nothing else, it should provide a contrast to "Top Model."
Showing posts with label The CW. Show all posts
Showing posts with label The CW. Show all posts
Wednesday, June 04, 2008
Network Report Card '08, III: The CW
Labels:
Men In Trees,
She's Got the Look,
The CW
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